We announced earlier that Crown Van Gelder was nominated for the sustainability awards. Paper made from Dutch Sugar Beet Pulp (Crown Native) was one of the new innovations that was nominated by the readers as one of the biggest innovations this year. Our innovation Crown Native was presented during the award ceremony by Product manager Eric Koops. The other 3 nominees were Coca-Cola (paper bottle prototype trial), Zeloop (universal reward platform for the circular economy) and Procter & Gamble (reuse and refill haircare system). Procter & Gamble took the first price with their reuse and refill haircare system. We would like to take this opportunity to congratulate Procter & Gamble.
We are happy that the readers recognized Crown Native as an important innovation towards a more sustainable packaging industry.